Learning how to blog for money can be confusing. If you want to make money in your chosen niche you have to be better than your competition.
In our last article we asked questions about how to blog for money by addressing your potential customer needs.
Your priority should always be to solve your customer’s problem first. That’s one of the keys to singling yourself out from your competitors.
If you want to be more successful than your competitors you also need to ask yourself these questions:
In what specific ways are you similar to your competition?
Is it easy for your customer to confuse them with you?
Take this website for example. I offer information on how to blog and make a profit doing so.
Learning how to blog for money is a term that is often entered into the search engines. Since this is one of the top searched online niches online there are a lot of marketers offering a solution for this need. In fact, there’s so many solutions being offered for this term that it is confusing. That’s why I need to know “how” and “why” they’re confused and then offer a clearcut solution for them. You need to do the same thing.
Ask yourself, “How” and “Why” people would get confused about your product or service.
Here’s my answer. I show people how to make money blogging. But many others are sharing this. It can be very easy for my customer to confuse me with all the other business opportunities out there because there is a lot of competition in the blogging for money market and they may think I’m the same as everyone else.
How could people be confused by your offer?
Why would they be confused about your product or service?
You need to think about these things if you want to be profitable online. Write down your answers and refer to them often.
What singles you out from everyone else?
You need to answer that question just like I did if you want to learn how to blog successfully.
The big reason this website is different is because we provide step-by-step directions for a beginner to get started and moving online for free. These are the benefits of signing up for our free e-course.
They’ve heard this before though. But we single ours online course out by delivering bite sized steps subscribers believe they can do.
In my recent article 3 Specific Solutions To Learn How To Blog For Money I said “hope” is important..
This is where hope comes in. Potential bloggers see others who are successful. They hope for themselves, but they almost feel hopeless because they can’t seem to get it to work.
That’s why my strength is offering bite sized pieces ANYONE can follow even if they don’t have any experience.
One little step gives them more hope.
How can you offer hope to people who visit your website?
What is the main, primary purpose of your website copy?
Is it to get people to read? Subscribe? Join? Download? Buy? Call? Email? Fill out a form?
Be specific and describe only one reason.
As you can see on my website, the main purpose of the copy is to get you, the visitor, to subscribe by email using the form provided in multiply places on this blog. My copy also prepares the subscriber to become a customer by purchasing products that I offer.
So what is the purpose of your website?
What do you want visitors to do?
What action is your web copy asking someone to make?
If you want to know how be better than your competitors you’ll complete this important step… You’ll know your purpose and your web copy will clearly reflect that goal.
You can be more successful than your competitors
You need to stand out from the rest of people who offer the same product or service as you do. Ask yourself these questions and write down the answer on a sheet of paper.
- In what specific ways are you similar to your competition?
- Is it easy for your customer to confuse them with you?
- How could people be confused by your offer?
- Why would they be confused about your product or service?
- What singles you out from everyone else?
- How can you offer hope to people who visit your website?
- What is the main, primary purpose of your website copy? Is it to get people to read? Subscribe? Join? Download? Buy? Call? Email? Fill out a form?
Do You Need More Hope?
I provide useful information on this website and in my free e-course. My strength is offering bite sized pieces ANYONE can follow to learn how to blog for money, even if they don’t have any experience. That hope is what singles us out from the competition.
The purpose of this article is to help provide an answer to your questions and give you an opportunity to sign up for our free 31 day make money blogging e-course. You can use the form below to do so and you’ll immediately receive your first lesson today. If the course doens’t meet your needs you can unsubscribe at any time. I look forward to meeting your blogging needs soon!